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Zara Intimates, brand extension concept.
Zara Intimates is a brand extension idea for Zara. It is a line of bralettes, swimwear, and lingerie. Zara Intimates encourages body positivity, for women of all sizes to feel comfortable in their lingerie. This is an untapped market that Zara is not selling to. At the moment the closest thing they have to this is their line of body suits. To have a brand extension with intimates would help to create a full experience for the Zara customer and keep them interested.